Amrita Randhawa
Opinion
15 April 2019
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Looking at the WARC Media 100, the increasing sophistication of campaigns that use geographic data and targeting, and the seamless integration of those data sets, stands out as a key differentiator. The amount of data available to planners is immense, and as with anything available in abundance, it is not just what you’ve got but how you use it that really makes the difference.
